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Marketing:
Apple Incorporation
Student’s Name
Institutional Affiliation
Course
Professor’s Name
Date
Apple
Incorporation
Apple
a united states' international incorporation that is headquartered in Cupertino
in California. The company deals produce, manufacturing, and distributes
computers and phones. The company manufactures computer peripherals in
computers and any other electronic devices related to computers (Tansim, 2021).
The company is more specialized in computer software. The company was started in 1976 through the
joint efforts of two young men: Steve Jobs and Steve Wozniak, who had met in
1975 and established a friendship (Rawlinson, 2017). The uniting factor that
created their bond is discovering that they shared a common interest in the personal
computer. The most interesting is that when they lacked funds to start the
company, they decided to sell some of their personal property.
The
first computer they named it Apple I and selling the returns were good that
they invested in making the second computer, Apple II, which also sold better
than the first computer. The company had then gained a solid production base,
and they resulted in making Macintosh and Lisa simultaneously in the same year,
1983 (Narayan & Ramu, 2020). The company had grown exponentially in the country,
and they went on to buy another computer company, NeXT. The company growth has
been due to partnerships with other companies. Apple Company partnered with
Microsoft, and they built Microsoft Office. Today, the company has been driven
to its heights because of technological innovations and keeping updated. Today’s
company has diversified its production and has brought out many quality
computers and smartphones, with the latest being iPhone 12.
Apple and Consumer Behavior Marketing
Apple company's customer
buying and decision-making behavior are highly influenced by certain factors,
including psychological and sociocultural factors. Psychological influences
encompass such as personality, brand loyalty and lifestyle. The company's
products are appealing to customers and simple to operate. The simplicity of the
Apple iPhone makes it easy for customers to operate even when they have little
technical knowledge (Razak et al., 2020).
The customer’s loyalty hat maintained a strong bond between the organization
and customers; thus, consumers a willing to pay more for Apple products should
the price go high. Despite Apple products being more expensive than
competitors', they are appealing to customers who live sophisticated
lifestyles. In the same vein, sociological factors such as family influence
reference group and social class influence customer behavior. Some people get
to buy iPhone because other family members and friends have them, and it is
going great. When people see their peer play and use the internet in iPhone get
influenced to purchase theirs and enjoy the privilege. Additionally, iPhone is
affordable to high and medium-income earners with enough disposable income.
SWOT Analysis of Apple Incorporation
You have one product from Apple, or you know a
person close to you with one. The customers appreciate the quality of the
phones and other products and could wait for long queues to have an iPhone
product. iPhone 12 is the latest phone and has been received plausibly just
like the other products.
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