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This research
proposal; must have the following structure:
§ Abstract (about half page describing main
points that are dissucssed and results generated from the research literature
review)
§ Title page
§ Contents (table with numbers)
§ Introduction (A brief detailed evolution of
the effect of the digital marketing to emerging economies, samples and cases
with citations. The aim is to answer what, why, when, how, where and who?)
§ Literature Review –(Gap
Identification/ under-researched areas (About 15 pages based on literature
review. You must specify the main terms and definitions. But also, find gaps of
your research idea. 20 references about literature review).
§ Research Problem/query, research
objectives ( Be ensured that you have at least 3 research questions that can have
an answer. These 5 variables must be specified for further tests; Headline,
Content, Colors, Timing and Frequency, and Layout ).
§ Methodology Description &
Justification me (This session
will propose some methods, techniques, and ways on which the topic is meant to
be constructed and developed further. Here you must specify what methodology is proposed
to use qualitative or quantitative, questionnaire or interviews, primary or
secondary data. Also it is required to cite if other topics have used these
methodologies. If questionnaires then you have to find them through literature
review that is done. Moreover, 1. Does your methodology section justify your
approach? Does your method clearly indicate how you are going to investigate?
USE 20 references to support methodology!
§ Draft of data collection
questioning routes (After it is
shown and described with sufficient literature review the effect of digital
marketing on emerging economies and already known indicators now it is time to
describe the way on how variariables are related to each other and what would
be the effect of independed variable to the other variables and vice-versa.Dou to have access to data?)
§ A Timetable of the Dissertation’s
Completion Plan
§ Bibliography – you must
utilise the Harvard Reference System (All citations must be on Hardvard Reference
System)
Name
Institution/Affiliation
Date
Through
the development of Web 2.0 applications, the level of interaction among
business practices has significantly shifted into assuming a more interactive
mode of operations. SMEs in Kosovo have appreciated the significance of
utilizing social media marketing as an avenue of enhancing their online
branding campaigns. According to Official Statistics of Finland (2016c), social
media marketing enables a business to access the targeted audience thereby
generating brand equity through different online platforms such as Twitter. This
research proposal will be supported by academic and non-academic sources. The
research gap was identified because of the availability of inadequate
literature review elaborating the on the efficiency of utilizing online marketing
as a way of improving SMEs online branding campaigns. This research proposal
will ascertain the effectiveness of utilizing social media marketing as an
avenue for enhancing their online branding campaigns. The main findings will
suggest and support the importance of SMEs incorporating social media marketing
in business operation so that to maximize on profit margins.
2.0
Research questions and objectives
3.1 The
role of social media among SMEs
3.2
Social media platforms used for branding
3.3
Benefits and success factors of using social media marketing for branding
campaigns
3.4
Social media as a branding tool
