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Write a 3-to-5-page APA
formatted paper on global E-Marketing strategy. Select an organization
and provide insight and direction from a strategic perspective.
Global Marketing Strategy: Rakuten
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Rakuten is a company based in Japan that empowers businesses and individuals around the Globe through internet services and innovation. The company was founded in 1997 by Mr. Hiroshi Mikitani, who was the then and the current chairman and the CEO of the Company. The Adoption of the name “Rakuten” means “market of positive spirit” (Willenborg, 2016). The company offers a platform for advertisement of the members for their businesses. The member merchants are allowed to advertise their products online to the consumers via Rakuten. Consumers on their side get online and order their products via Rakuten. There is a big difference between search and shopping. These words represent very different things in E-commerce. In Rakuten, shopping is not in its utilitarian function, but it is a...
