Executive summary (aim for approx. 150 words,)  Situation Analysis (aim for approx. 750 words) ·                1.  A critical assessment of marketing issues facing the case company. ·                2. An analysis of the external and internal marketing environment. Strategy Formulation (aim for approx. 1500 words) ·                1. Clear, evaluated and justified strategy ·                 2. Targeting: evaluation, selection and justification of consumer and/or business segments. ·                 3. Set of tactics clearly derived from strategy and developed in accordance with segments targeted. Conclusion and recommendation (aim for approx. 750 words) ·                  1. Supported by your research to justify why and how your strategy will help the case company gain a competitive advantage.