International Environment and Its Relevance to Global Marketing Strategies

 Reflection of Research Project Part I:

            The primary purpose of part I of the project was to understand the international environment and its inter-relationships and understand its relevance to global marketing strategies. This section entailed several aspects of the international business environment, such as; economic, cultural, political, climate, technology, competitive, as well as the availability of resources within the pre-established region of locating a new business venture

 (Shanghai, China).

From this section, the predominant themes that occurred are that the external business environment determines, to a greater extent, the possibility of a business to thrive in a highly competitive corporate environment. After the analysis of the external environment of the selected region (Shanghai, China), it emerged that Biogill has the potential of leveraging favorable conditions, such as high technology and good economic conditions. However, Biogill is faced with challenges emanating from the lack of natural resources in its target market.

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