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Coca Cola International Marketing In Spain

INSTRUCTIONS:

develop a comprehensive and well-researched case study for Coca Cola in SpainOverview/Description of Company, Country/Region & Products/Services: This section should include an overview of the company’s nature of business, regional office(s) locations within specified region, product/service offerings, sales revenues, identification of the International Marketing Task elements, international marketing stage(s); and trade barrier issues and opportunities.Evaluating Global Cultural Environment: This section should include a presentation on your region's geography, political & legal environments, technology, social institutions, cultural values, rituals, symbols, beliefs, and cultural sensitivity and tolerance, company's management style, and business ethics.Assessing Global Market Opportunities: This section should include more in-depth presentation on the following: 1) economic and demographic; 2) cultural, sociological, and political climate; 3) overview of market condition; 4) summary of the technological environments; 5) competitive situation. Quantitative analysis should be presented where applicable.Developing Global Marketing Strategies This section should include the company’s objectives and resources, market entry strategy/strategies, strategic alliances, labeling & packaging adaptations, marketplace barriers, marketing channels, product/service pricing strategies, and integrated marketing communications (IMC) for products/services within the region.Implementing Global Marketing Strategies: This section should include a presentation on how products/services are being offered among your region's cultural stereotypes, communication behavior and negotiation behavior.APA format requiredAt least 15 pages in length (not including title, table of contents, and reference pages)8-10 sources listed on a reference page (Wikipedia and blogs are NOT acceptable sources)In-text citations used where applicable.Charts/graphs should be used sparingly to display data and invite further exploration of a topic. Charts/graphs are not part of the total page count.
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