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Essay 35% due Friday 16 April @ 11PM
Address
the question below:
Consider some leading-edge consumer
product manufacturers like Procter & Gamble, Gillette, or Coca Cola.
–
What major differences would you expect to find in
comparing the marketing strategy patterns employed by these consumer-products
companies to those of leading business marketing firms such as Intel, 3M, or
Dow Chemical?
–
Next, describe the similarities and differences that
emerge when comparing the distinctive attributes of a leading-edge consumer
products marketer to a firm that demonstrates superb skills serving customers
in the business market.
The word limit 1500 words +/- 10% and
does not include any tables, diagrams and references. Read the guidelines in
the learning guide and on the vUWS.
Write below this line.
Business-to-Business
Marketing: Assessment 1
Student’s name
Professor’s name
Course name/number
City of publication
Institution
Due date
Introduction
Business
entities exist in two major categories: business-to-business (B2B) and business
to customer. As the name suggests, B2B firms sell their products to other
companies while B2B sells their commodities to final consumers. B2C majors’
emotion-driven purchases in promoting their products, whereas B2B marketing
mainly emphasis on logical process-driven purchases (Lopez, 2020). Due to the focus, each of the two business
categories has different strategies in marketing their product in the market. The
two forms of businesses differ in their relationship with their customers,
decision-making process and the target audience.
Question
1: Differences between Consumer Product Manufactures and B2B Marketing Strategy
Customer Relationship
Business-to-business
focuses on developing a long-term relationship with their customers. The
marketing strategy aims to establish an interpersonal relationship between the
business entity and its clients to encourage the cycle of transactions between
the two parties (Vieira et al., 2019, p. 1092).
The interpersonal relationship allows customers to prove the kind of business
practices, moral, and ethics to keep in their hearts. The connection and strong
bond created between business establishments distinguish the company from its
competitors in t clients' eyes. Business-to-business entities priorities to
remain ahead of their competitors in the market shares. Repeat purchases and
referral business in creating interpersonal relationship can yield business
failure or success (Hutt et al., 2017). Marketer
keeps their companies on the safe side by establishing honest and meaningful
relationships to bury the bad reviews customers may receive about the business
enterprise.
On the flip side, business-to-customer enterprises focus on establishing a transactional relationship with their customers. The business-to-customer's objective is to push clients to commodities on customer's or firm's website and drive sales. B2C businesses succeed in developing pushing customers to products when they have a near-perfect client...
