Look for examples in three or more different International markets, Countries including one in Europe, Asia and the Americas, plus the Brands Home Market..  Identify what is consistent and the same around the globe and what is adapted, changed in their Marketing, Media, Creative Brand Strategy.  Project Includes comprehensive review of: Marketing, Creative Communication including Media (Digital and Print)  Describe Unique Marketing Programs, Events, Press, Sponsorships  Creative, Retail, Product Examples – from different international markets, media platforms Industry, Competitive Review - including Global and Local Market leaders, National favorites  Final Analysis, Recommendations including impact on home domestic markets