Digital Marketing Campaign Plan Project; Google Merchandise Store Website

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Digital Marketing Campaign Plan Project; Google Merchandise Store Website

Marketing is the only through which busines communicate their products and service intentions with prospective customers. However, this ‘marketing effort’ cannot be conducted without measures how well – or- bad it is rewarding a business. This important measure brings about Google Analytics to help marketers understand how their marketing campaigns are doing. Google analytics encompasses; data collection, storage, analysis, and retrieval on marketing traffic through social medias such as Facebook, Twitter, Instagram, among others.

The purpose of this task is to help me use and practice Google Analytics by revieing an active ecommerce website. It also helps me collect actual data about ecommerce performance. In completing this task, I will be interested in understand bounce rate, which implies the number of visitors to a site who browse by fail to proceed to view other tabs within an ecommerce website. High bounce rate affects SEO because very few people get to show interest of the product being marketed. The main problem attributed to high bounce rate could be poor structure and presentation of marketing campaign, leading to lack of interest by the target population. This problem can be solved through...