Brand’s History  Brand’s Elements a. Logo b. Style c. Design d. Brand Image Key Aspects of Digital Marketing a. Marketing Communications b. Advertising c. Website d. Email e. Content f. Search Engine Optimization g. Word of Mouth h. Paid Ads i. Lead Management j. Marketing Automation k. Videos l. Analytics m. Sales Tools Strategic Recommendations for an Improved Digital / E Marketing Strategy Tactical Recommendations Closing Remarks