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Discuss the ROLE, or
IMPORTANCE, or POSITION of Social Media in the marketing of MacDonald
The
role of social media in marketing campaign-(A case study of McDonald's)
Name
Institution/Affiliation
Abstract
Social media platforms play a very
crucial role in marketing campaigns by ensuring that companies are able to
interact with loyal customers. In reality, despite being a well-established
brand, McDonald had to adapt and adopt social media marketing so that to remain
current in the market. In consequence, the marketing strategy adopted by
McDonald is often regarded as basic across different quarters. However, while
the company enjoys massive following across different social media platforms,
it is apparent McDonald can exist even without the help of social media.
Additionally, qualitative data utilized in the research consists of pictures
and words. According to Christensen et al. (2001, pp. 66) qualitative study is
vital when the research needs a holistic analysis of the research problem. For
that reason, the qualitative data analysis was used to discover the underlying
pattern that is important to penetrate the data and recognize the controlling
variables. Thus, this resulted in the breakdown of data through reduction of
results leading to the structuring of reduced data.
Table of Contents
2.2.1 Social Media
Marketing Communication Mix
Social media platforms play a very crucial role in marketing campaigns and forging relationships with loyal customers. As a matter of fact, McDonald has managed to be recognized among the well-known brands. In reality, despite being a well-established brand, McDonald had to adapt and adopt social media marketing so that to remain current in the market (Moth, 2013). It is very vital to recognize that McDonald is less vulnerable to economic hardships...
