INSTRUCTIONS:
Develop a Marketing Plan for a Proctor
and Gamble product. A list of products are available by clicking here
(Links to an external
site.).Please provide the following
https://us.pg.com/brands/
for a list of product to choose from.
- Description of your product.
- Explain the product’s Logo,
Slogan (tagline), and Mascot for the product.
- Target Market. Consider including the following:
- Demographics (age, gender, income, occupation)
- Psychographics (lifestyles, leisure time)
- Geographics (town, county, state, region, country,
etc.)
- Consumer behaviors
- Explain the product strategies and
decisions
- Packaging, product benefits,
special features that will set this product apart from its competitors,
etc.
- Explain the place strategies and
decisions
- What is the distribution strategy
for this product? How does it get into the hands of consumers?
- Explain the price strategies and
decisions
- Demand-based, cost-based,
competition-based, combination, etc.
- What are the psychological
pricing strategies?
- Explain the promotion strategies
and decisions
- What’s the product’s message and
how is it communicated?
- How and in what format does it
reach the customer?
- Print, broadcast, special events
or sales promotions, etc.
- Describe the types of
advertisements used.
- Current Business
- Overview of Current Industry
- Competition
- Identify specific competitors of
this product.
- Perform a SWOT analysis.
- Long Term Strategy
- What is your product’s long term
strategy?
- Include a list of reference citations including the
APA style.
