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Using Data in Marketing

INSTRUCTIONS:

Complete the case study exercise, Communicating Value. A transcript of this interactive exercise is also available. Consider what you learned in the experience and respond to the following in a minimum of 175 words: Based on what you learned, how would you facilitate cross-team collaboration between the marketing management function and R&D teams at Lenovo? How would you communicate about new features to customers? How would you measure the success of the team?
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