Elements of Marketing

Name

Institution Affiliation

Elements of Marketing for P&G

Procter & Gamble Company is an American company that is represented in various parts of the world making it among the most famous multi-national enterprises. It deals with consumer products such as hygiene and general application products necessary in everyday life. For the company to achieve its status, it has to heavily invest in the marketing elements (Luan & Sudhir, 2010). First, the element of product stipulates what the company produces as the final product: which defines the core business of a company. Second, the element of place establishes the area of operation and other associated mechanisms to deliver the products to the final customer. To facilitate the element of place, P&G operates through its shops, retailers, and authorized dealers. Third, the company utilizes the element of promotion through advertising, personals selling, and sales promotion. Finally, the company uses pricing strategy through premium pricing and market—driven pricing.

Elements of Marketing for Caterpillar Co.

Caterpillar is a manufacturing company that focuses on construction and mining equipment. The company’s product element entails production of pieces of machinery, clothing, on-road...