Social Media Marketing Error

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Social Media Marketing Error

Marketing and responding to the consumers' welfare has taken the social activities by storm, and it has become a common practice for most organizations in the contemporary world. Due to the increased number of social media users, firms find an excellent platform to share their information regarding the existence of products and services and even respond to the inquiries by the clients (Alysen, 2012). However, using social for marketing can result in critical errors. Apparently, these errors cannot be reversed because information spread very fast.

An excellent example of social media error affected the United States Airways. The mistake occurred in the year 2014 when customer care was responding to a tweet by a client. The passenger was complaining about delayed flights. In response, the customer care attendant accidentally sent one of the most graphic images ever posted by a multinational business in the United States. Most of the online resource which reported about the occurrence did not want to show the picture which was sent accidentally. In about an hour, after learning about the error, the Airways authority pull-down the post and apologized for...