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Healthcare Industry Marketing

INSTRUCTIONS:

Please answer this question at the very bottom after you finish with the file I uploaded. Please view the video segment on Millennials as well as the textbook section in Chapter 6 concerning Cohort Segmentation, and then discuss the following: How should the healthcare industry market to "Millennials" ? Both as patients as well as employees? How might the approach differ from a marketing effort focused on "Baby Boomers"?
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