Sales and Marketing. Write a 1500 word paper answering; As the paper discusses sales professionals are very ambitious individuals and with this regard, they strive to pursue all their opportunities in line with their sales objectives for them to maximize their sales revenues. Other expectations include. the identification and qualification of probable leads within and without regions in aiding the development of estimates and deals to improve on the sales revenues of the given corporate. They expect to have the capability if demonstrating highly professional and negotiation skills in all the activities that they engage in. this has the impact of enabling the demonstrate the expertise in all the product lines as well as influencing the markets reenergizing the old markets while focusing on newer markets.From this paper it is clear that a sales professional position is a key position in any corporation as sales is the driving force of any form of organization.When the actions by a sales professional are well implemented the sales of the organization are likely are likely to increase by more than targeted margins. Therefore, in order to ensure there is good working environment of doing business and for all businesses to operate freely without having fear of any form of unfairness, ethics is fundamental. Ethics can be attained mainly through regulations and guidelines, which are solely contained in an ethics policy. To ensure that there is ethics in adverts made, the policy defines the advert types in a manner that will define what is acceptable and not. The policy sets out all the available positions that the adverts are placed by ensuring that the top, right and bottom of the content require the advertising space. The policy stipulates clear guidelines through which advertising is done and largely it does not allow for advertising any defined content. The exceptions of the moral code of behavior are defined to encourage the links to in-house sales revenue. The policy gives out a clear peculiarity between what promotions is and how it is done as well as the actions of the company. This ensures that there is no mix-up in all the roles displayed by the organization. The code of conduct is that guides advertising and promotes all the objectives of the company to help the organization in understanding the context in which the organization operates which is well define. The policy ensures that advertisement are far much family friendly and are not offensive that are in line of enabling the understanding of all the roles. .