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PART
1.
Your assignment is to pick ONE (1) brand from that list,
and follow the
guideline below:
·
Name of brand
·
Brief summary of the
brand's successful DM strategy(ies)
·
What you take away from
"The Lesson" part of the brand that you chose
Here are 31 BRANDS.
You need to choose ONLY ONE
https://www.singlegrain.com/digital-marketing/best-online-marketing-companies/
PART
2
Design a digital marketing
strategy using the material you read from the
brand you chose, and apply it to one (1) brand
that is known to be struggling
Chose
ONE failing brand from this link and develop
a digital marketing strategy for it.
https://www.cheatsheet.com/money-career/great-companies-on-the-brink-of-death.html/
Successful and Failing Brands; Use
of Digital Marketing Strategies
Part 1: Dove
Dove
is succeeding in the beauty market by differentiating its products from those
of its competitors. Dove beat its competitor grain by frequent changing of
beauty standards. The company seeks to understand the customers’ needs to
incorporate customer specification in their products. They produce and
distribute goods that do not only make ladies look better but also feel better.
Besides, dove appreciates the power of teamwork and thus collaborated with
other visionary companies like GirlGaze and Getty Image in developing a
lucrative marketing campaign from a simple customer need specification.
Takeaway
For
a company to do the best in the market, it must produce products that meet the
specified customer needs. Customers seek to get the best value of the product,
and for the firm to serve the best purpose, they must get the clients'
specifications. One firm’s products are just a portion of the several products
used by customers.
Part
2: Crocs
Crocs is a plastic shoe company struggling to remain in the market because its opponents supplying...
