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Digital
Marketing Assignment #1
Simply Waffles
General guidelines:
-
Harvard referencing style
-
Technical report
-
No definitions and straight to the point.
-
Follow the scenario
-
Business name: Simply Waffles
0- Intro: 70 words max
In this INTRODUCTION you should
provide a very short background discussion on the basics of what your report is
about. You should write this section AFTER having completed the Report.
1- Digital Branding - Digital Marketing Strategy
Scenario: Simply Waffles, a
new coffee shop in Oslo, will be launching soon. They have no brand strategy in
place and do not think it is necessary to focus on branding.
Task:
1.1- What
is digital branding? 50 words
1.2- Explain
why branding should form part of Simply Waffles Digitak Marketing strategy.
250 words
2- Brand touchpoints
Scenario: In this task,
assume the cafe was launched.
Task: 300 words
2.1 What
would the top five brand touchpoints be for Simply Waffles? Motivate your
answer for each touchpoint identified.
3- Content Strategy 300 words
Tasks:
Notes: see attached examples
3.1 Develop
a content strategy for Simply Waffles.
3.2 How
will your content strategy guide the target audience through the following
stages of the marketing funnel: awareness, interest, consideration, evaluation,
conversion, and loyalty?
Conclusion – 70 words max
Write your conclusion to be a
short, strong and descriptive paragraph. It should answer the “So What”
question - what does your report actually say? What does it mean to other
readers?
DIGITAL MARKETING ASSIGNMENT: Simply Waffles
by (Name)
The Name of the Class (Course)
Professor (Tutor)
The Name of the School (University)
The City and State where it is located
The
Date
Digital
Marketing Assignment; Simply Waffles
1.0
Introduction
Simply
Waffles, a start-up coffee shop in Oslo, is approaching its launch; however,
the organization has not implemented a digital branding model since its
management teams dismiss its importance. For this reason, this technical report
will define digital branding, identify its touch-points, and develop its content
strategy, acknowledging how as a brand management technique, it can help Simply
Waffles to connect its products and its target audience.
1.1 Digital Branding
Digital branding is a product and service promotion
approach that combines both digital marketing and internet branding. Media
content, device-based applications, and internet-orientedd relationships are
among the most effective digital avenues that enterprises use in developing a
brand (Lipiäinen & Karjaluoto, 2015). Digital
branding complements direct marketing, therefore, gaining significant attention
from marketers and organizations.
1.2
Importance of Branding
Branding will foster customer loyalty
since when clients see Simply Waffles adverts and other promotional campaigns on
digital platforms, they will remember their association with its products or
services. When a target audience has a good experience with a brand, they often
come for a repeat buy, underlining how promotional techniques influence
end-users purchase decisions (Quinton, 2013). Marketing products on digital
venues will establish a strong brand identity for Simply Waffles, increasing consumers’
interest in the business. Strengthening customer loyalty is not the only
benefit of digital branding but also creating a competitive advantage.
Establishing a competitive advantage is another value
of digital branding since, through advertisement campaigns, Simply Waffles will
nurture a specific identity of its products or services. Corporations face significant
rivalry from close competitors, creating a need for them to identify
alternative promotional management techniques (Lipiäinen & Karjaluoto, 2015).
Therefore, adopting digital branding will allow Simply Waffles to use online
venues to build a distinct market identity through emphasizing differentiation
factors and unique selling propositions. Besides digital branding establishng a
competitive advantage, it also introduces new products to a target audience.
Amongst the importance of branding
at Simply Waffles is the capacity to introduce and promote innovative products
or services in a market to satisfy requirements of its anticipated end-users.
Using correct branding techniques not only builds consumer loyalty but also
establishes a strong legacy regarding the superiority of offerings and
excellence of customer service (Quinton, 2013). Promotional management
techniques will strengthen consumer loyalty at Simply Waffles and attract the
interest of consumers in the acquisition of a newly announced line of products
or services. Branding is a useful technique
in the introduction of products and services.
2.0
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