ANSWER TWO QUESTIONS. CHOOSE ONE QUESTION FROM SECTION A) AND ONE QUESTION FROM SECTION B). A) Search Marketing 1) Define organic (natural) search optimization (SEO). Explain how marketers can most effectively use organic techniques to drive web traffic and conversions. 2) Define Paid Search Advertising (PPC). What is Quality Score and what factors contribute to it? How should marketers plan and manage paid search campaigns for maximum ROI? B) Email Marketing 3) What are the key metrics associated with email marketing? How should marketers use each to improve the effectiveness of their email marketing? 4) Explain how both B2C and B2B marketers can most effectively use email marketing for CRM (customer retention) campaigns MAXIMUM wordcount 1,000 per question = 2,000 total. Submit by: Wednesday July 22, 23.59 (UK)