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Case Study: Conor Mcgregor’s Brand
CASE
STUDY: CONOR MCGREGOR’S BRAND
By
(student name)
Course
University
City/State
Date
OUTLINE
Question 1
v The
first part of the report discusses factors that have led to the success of
McGregor’s brand. These factors are;
·
Business collaboration
·
The popularity of the
celebrity, hence the ease of attracting customers.
·
Business
diversification by operating in different product assortments.
v Social
media plays the role of communication, collecting information, and promoting
quick market penetration.
v Controversies
can affect a business because it leads to loss of customer loyalty.
Question 2
v The
second part contains six elements of the brand position.
·
Brand domain
·
Brand heritage
·
Brand asset
·
Brand value
·
Brand personality
·
Brand position
Question 3
v The third part discusses the differences between trademark and...
