Strategic Planning Case Study- X-Gym

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Strategic Planning Case Study- X-Gym

Executive Summary

X GYM is a new company that intends to offer gym services to clients from Saudi Arabia and the United Kingdom early next year, 2023. The company will rely mainly on online marketing platforms to reach its customers in the targeted locations. Adequate research has been done to establish the untapped market opportunities for a gym in Jeddah the possible threats that can thwart the progress of the potential company, XGYM. The research has also outlined the new trends that have currently emerged in the fitness industry around the globe.

X GYM Company Overview

The company will first operationalize gymnastics' services for ladies aged 25 years and 35 years in Jeddah and later gym facilities for gents in Riyadh. The priority for establishing a female gym center was driven by their marketability in Saudi Arabia, postulated by their dominance compared to gents. Gym facilities in different targeted locations will be put up at an interval of about 8 months to avoid projects' stagnation and allow Return on Inventory (ROI) from the previously established gym centers.

Target Market

The prospect company, X GYM, aims to open gym facilities targeting females and males as their customers. Firstly the company will serve its clients in Saudi Arabia before expanding its market to foreign countries in European content such as London. After operationalizing, the female gym and male Gym branches in Jeddah and Riyadh, respectively, the X GYM will work relentlessly to exploit all untapped opportunities in the gym industry in Saudi Arabia before its proliferation to the foreign markets.

Additionally, psychographic issues will be considered when putting up the gym facilities across all the targeted markets. Psychographic comprehension ensures that clients' needs, beliefs, attitudes, values, and emotions are satisfactorily addressed to ensure adherence to the gym's fundamental functionality, maintain the body fitness of gym participants, and improve the general health status(Junghagen et al., 2019. Collecting and analyzing previously stated variables will enable the company to comprehend and draw important insights about needs, wants, and factors that ignite motivation for Saudi Arabian ladies and men to attend gymnastic facilities, essential for improving customer service.

Buyer journey

This section describes the different methods that X GYM will use to reach its audience in the targeted markets in Saudi Arabia and the United Kingdom. Such advertising methods here will include:

a)      Social media platforms

Most companies use social media such as Facebook, LinkedIn, Skype, Instagram, and Twitter to create product awareness among customers located in different markets across the globe. Marketing via social media enables companies to expand their market shares in local and foreign markets. During the COVID-19 pandemic, X GYM Company will use these social...