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INDIVIDUAL REPORT PORTFOLIO: CASE
STUDY OF EASY JET PLC.
By
Professor
Course
University
City/State
Date
Individual Report Portfolio: Case
Study of Easy Jet Plc.
Introduction
Managing people is not as straightforward
as it is in the case of managing other organization resources. The main reason
for this difference is due to the existence of feeling, different interests,
and diversity of culture among employees. Therefore, managers have a hard task
in aligning individual employees' goals with organizational strategic
objectives. The fact that people determine the success of an organization is
indisputable, considering that staff fructifies every operation that an
organization wishes to undertake. Without effective management of human
resources, multinational companies such as Walmart, Amazon, Alibaba, Easy Jet,
Nissan, Toyota, among others, would not even appear in international market
space. Itika (2011) believes that
business success relies on employees to the extent of up to 65%. This evidence
means that all other organizational resources such as technology, equipment,
capital, and other infrastructure contribute a total of 35% of any
organizational success. This report aims to discuss how leadership and
management, training and development, and talent management underpin
performance management at Easy Jet Company.
The Operational Context
of Easy Jet Plc.
The birth of Easy Jet relied on a concept
by Stelios Haji-Ioannou in 1995.
First company's operations were minimal as it relied on British Airways for the
supply of aircraft. In 1996, the company started planning on how it would own
its aircraft and commenced the purchasing process. During its growth process,
the company was keen on acquiring business partnership and in 1999, it became a
principal subsidiary of the Swiss Company. This commitment led to the opening
of new operational bases in Switzerland, Dortmund, and Liverpool. By the year
2009, the company has established over 18 operation bases with slightly over
4000 employees in air and others on the ground in all operation centres.
In 2008, Easy Jet finally
acquired the British Airline GB Airways, an action which made it the fourth
largest air in Europe. At the beginning of the year 2018, the company announced
a strong opening with over 41% increase in sale to about 1.14 billion pounds.
During the period, revenue per seat gained a 2.1% growth load due to its
favourable customer service factors. Easy operational success is entirely
dependent on the number and the conduct of human resources. Since 2011, data
presented by Sonnichsen (2019), Number of People Employed by
EasyJet plc from 2011 to 2018, by Gender proves that the company has been
having a consistently increasing number of employees since 2011. For example,
in 2011, 8288 people, both male and female, were employed, in the following
year, the number increased to 8446 (Data breakdown available in the
appendixes). The trend is continuously
progressive including 2018 when the company employed 13245 staff, both male and
female. In the current year, data by Sonnichsen (2019) estimates that the
company will have hired over 15,000 employees. Current, the company has more
than 14,000 workers. The upward trend in the number of employees and the
retention rate depicts positive management approaches are well as effective
performance management of people at work.
Leadership and management
Leading others is an effective way of
deriving results. Easy jet company is famous for the application of varying
models when managing people. Report by Sonnichsen (2019) proves that it would
not be easy for the company to offer innovative service without capable
leaders. Due to its long line of management and hierarchy, the company
leadership benefits from the presence of many willing and abled team leaders
and champions to spearhead the organizational agenda.
The conduct of leaders at the company contributes significantly toward the company's current market condition. For example, when Dame Carolyne McCall joined the company in 2010 as...