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Marketing Strategy and Environment
Name
Institutional Affiliation
Marketing
Strategy and Environment
Planning is vital for the success of any firm. Planning has been used in several contexts by business managers to streamline operations. Maintain a good strategy goes beyond gaining temporary success in business operations to ensuring a sustainable competitive advantage of a firm. According to Slater et al. (2011), planning aspect saves an organization from uncertainty which may arise during operations. For example, managers use contingency planning to propose alternatives...