Assign 1 # Global Business Environment Portfolio.

Pages:

2 page

Sources:

Solution:

Solution Available NOW

Subject:

BUSINESS, MKT, ECON

Language:

English (U.S.)

Date:

2023-03-09

Total cost:

$ 7

INSTRUCTIONS:

Assignment Brief

Academic Year 2019-20

Module code

and title:

BM461 Global Business Environment

Module leader:

Paul Fowler

Assignment No. and type:

CW1: Global Business

Environment Portfolio Paper.

Assessment weighting:

30%

Submission

time and date:

WK8-19th November 2019 2.00pm via Turnitin

Target feedback time and date:

10th December 2019

Assignment task

This assessment comprises one 500 word, (+/-10%) individual paper that will contribute towards your final portfolio of 2 papers* and represents 30% of the marks available for this module.

(*Note that CW2 will require you to complete 1 further paper for 70% of the module marks).

This assignment has been designed to provide you with an opportunity to demonstrate your achievement of the following module learning outcomes:

LO 1

LO 2

LO 3

Obtain and interpret information relevant to an analysis of a firm's business environment. Assess the impact of government on the structure and operation of a business organisation. Demonstrate an understanding of the impact of changes in the business environment on business organisation and activity.

Task requirements

You are to select a UK company** and conduct a PESTEL analysis on the firms operating environment and dentify the key drivers of change that the management should be taking notice of in their deliberations for the uture direction of the firm.

ll models, theories and supporting secondary research material must be referenced using the Harvard ormat.

Please ensure you check that your chosen UK company is suitable with your lecturer before starting your oursework.

eferencing and research requirements

Internal approval: John Hathaway, 30/9/19

SOLUTION:

FORD GLOBAL BUSINESS ENVIRONMENT PORTFOLIO

Course

Professor

University

City/State

Date

Ford Global Business Environment Portfolio

Executive summary

The report set forth to understand the macro-environment in which Ford Company operates in the United Kingdom. The report explains pertinent PESTEL factors and offers a key driver of change that Ford's managers should be aware of. Notably, Ford operates in an enabling environment. The firm can rely on tech to gain a competitive advantage.

Introduction

Ford Company commenced in 1903, in Michigan, United States, following the idea of Henry Ford. The company is currently owned and controlled by Mazda (35%), Nissan (43.4%), and Renault (15%) (Ford Motor Company). An analysis of PESTEL of the Ford Company reveals several strategies that the firm can leverage and areas of improvement to gain competitiveness.

Political

Political aspects, according to Wagner (2019), signify government conducts that can positively or negatively influence the operations of a company. Ford should be aware of the U.K.'s government efforts towards streamlining international trade. Specifically, Ford should learn possible implications that may affect its operation due to Brexit. Also, its operation may be affected positively if the government builds more infrastructure since citizens may demand more vehicles.

Economic

This factor addresses the changing financial situation in the macro-environment scope, i.e., a country. One of the critical issues that Ford UK faces is a deterioration of Pound value over other competing currencies such as the U.S. dollar. Fonseca (2015) believes that a country's growth rate is vital in the economic prosperity of a company. The U.K. is considerably growing, allowing Ford to grow together with it.

Social

This macro-factor defines how people’s tastes and preferences change over time (Alanzi, 2018). Ford is operating...

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