Sustainability and the Environment

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Sustainability and the Environment

Question 1

Novartis is best known for its innovativeness in science and technology in the medical field through research and development. The company does all these through integrative efforts on environmental stewardship. The company focuses on renewable energy and green healthcare products (Novartis, 2022). Novartis's headquarters is in Switzerland, and its main competitor in the same region is F. Hoffmann-La Roche Ltd, popularly known as Roche. Roche has invested heavily in managing the value chain environmental impact by supporting its supplies to eliminate carbon processes during manufacturing. Novartis has taken a more sustainable approach which rings its more competitive advantage by cutting the cost of production in the long run (Roche, 2022). Green marketing affects companies in two ways. First, helps companies to create sustainable products and services solutions for the target market. Secondly, even though green marketing will...