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answers into the question file.
Recommended
Credible websites:
https://www.pewresearch.org/ (Links to
an external site.)
https://hbr.org/ (Links to
an external site.)
https://www.marketingaiinstitute.com/ai-beginners-guide/home (Links to
an external site.)
https://www.statista.com/ (Links to
an external site.)
https://www.marketresearch.com/ (Links to
an external site.)
Many popular
sources are available both in the library and on the Internet. Other popular
sources include Bloomberg Businessweek, Forbes, Wired, clicks (https://www.clickz.com) (Links
to an external site.), ABI/Inform, and Lexus/Nexus.
Scholarly
sources:
Google Scholar
(www.Scholar.Google.com) will provide published
studies that address internet purchasing if you type "3D virtual reality
store" into the search box. Google Scholar keeps track of how many times a
study is cited in another document on the Internet and displays that number in
the search results; the result states "cited by" and gives the number
of citations. The number of citations is one indicator of the article's
relevance in the field. However, keep in mind that recent works on hot new
themes may not yet have many citations.
Some of the
Google Scholar studies will be accessible online from any place. You may only
have access to others at school or via a library gateway. The majority of
colleges and universities pay fees to gain access to scientific publications
that have been published. Many journal publishers read the IP address of the
computer you are using while accessing these sources and grant access based on
your location if you are on campus. Articles in JSTOR, which houses many of the
best marketing journals, can be accessed from any computer connected to
university network. Some publications, however, need you to access them through
the library gatewayLinks to an external site., whether you are on or
off-campus.
Assignment 2. Literature Review and Hypothesis
Writing (50 points)
Marketing Research (Spring 2022)
Due Feb 11, 2022 (11:59 PM)
Your Name:
Pick either scenario
1 or 2 and answers questions 1 and 2 accordingly.
Scenario
1. You work in the
marketing department of a medium-sized company in Austin. Recently, you were
requested to consider introducing a Chatbot to your help center. Because the
implementation expenses are fairly significant, you decide to undertake some
brief secondary research to see if you should pursue the idea further. You're
also interested in any advancements in chatbots so that you can make the most
of your investment.
1) Find at least 3
reputable sources that will help you (a) identify the impact of a Chabot on a customer
satisfaction
Chabot has come as a remedy to the ever-increasing customer queries and also simultaneously reducing cost. Chatbots have been found to be effective in...
