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You will choose an
article related to business communications and write a 2-3 page paper
summarizing the main ideas and correlating those ideas to specific concepts
covered in the ebook reading. The purpose of an article review is to bring the
current application of business communications to the course.
There is much literature
from which to select your articles; however all articles must come from
recognized publications or online publications. You may use the Wall Street
Journal, Business Week, Inc., Fortune, Forbes, and/or Entrepreneur. You
must have a peer-reviewed scholarly article. Website citations will not be
counted, as many of those sources are not accurate.
The summary is to have
two distinct parts, and should follow the following format:
Your paper should be
formatted as follows:
Article Review: Essentials of Business
Communication
Student's Name
Institution
Course Name/Number
Instructor
Due Date
Article Review: Essentials of Business
Communication
In the article Essentials
of Business Communication, Guffey & Loewy (2019) argue that the success
of a business in the modern-day world is dependent on the application of both
oral and written communication skills. The insurgence of information
technologies, mobile devices, and social media has aroused the need for people
in the workplace to engage more in communication. Companies have embarked on
instilling communication skills in their employees by having consistent and
constant training. Institutions of learning are also at the forefront to match
students' communication skills with job markets. Firms with personnel with
relevant communication traits have great potential to survive in a competitive
market space since the chances of building collaborative transactional
relations are more likely to exist.
Many companies have now shifted their primary focus from
technical professional skills to 'soft skills. Therefore employers emphasize more
on recruitment of staff with good mastery of both oral and written
communication skills. Such skills form a prerequisite for an employee's
capability to do a firm's business assignments (Laura et al., 2016). in a survey
by Wall Street journal in 2019 that involved about 900 executives clearly shown
that 92% of the respondents ascertained that communication skills are equally
important or more important than technical skills
Similarly, the article depicts that employers are still
searching for employees with a broader range of skills and higher levels of
knowledge in the twenty-first century, and significant concern is centered on
essential fluencies. After close examination of employment yardsticks such as
analytical skills, technical knowledge, teamwork, and communication skills, the
article also establishes that nearly 90% of Americans ranked communication
skills as the most outstanding skills essential for a successful life (Guffy
& Lowy, 2019). In addition, from this article, it is postulated that
communication skills have proved hard to be wiped out by the automation of
virtually all production processes in many companies around the globe. Therefore
employees are encouraged to strive to acquire essential oral and written
communication skills to guarantee career success.
Nonetheless, many employees in numerous companies in America are not a replica of excellent communication capabilities they exhibit to their employers during their interviews for respective jobs. In instances where employees...
