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Amazon Remedial Principles and Practices

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Amazon Remedial Principles and Practices

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Amazon Remedial Principles and Practices

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Amazon Remedial Principles and Practices

Convincing a customer to buy services or products is the sole obligation of a marketing department of any business. Therefore, companies that aspire to become global leaders will invest sufficiently in the marketing efforts to increase the awareness of what they do new customer base. Amazon is currently the largest online retailer in the world dealing in electronic products, foodstuffs, stationaries such as books among other products and services. In its competitive position, Amazon has not reached its current market status without a fair share of challenges in its operations (Hall, 2018). For example, the major problem facing Amazon, according to Kline (2017) is the projected future increase in shipping cost. Remedial principles and practices are aimed at solving existing operation inefficiencies; therefore, business managers should find a good mix of strategies that can make their firms more competitive.

First, Amazon can apply remedial principles such as inclination towards innovation. In 2017, the CEO of the company, Jeff Bezos, managed to record an impressive sales volume of over 22 million units for the Amazon Echo. According to Zoltners et al. (2008), innovation has been embraced by many organizations to maintain their competitiveness. When Amazon introduced Echo, it was one of the bravest investment that the company has taken in the last couple of year and turned the right way. To continue with such success, the firm should consider having many recurrent innovations. Technology has also been utilized by many successful firms to attract a new target market and making the existing customers to buy more.

The second principle that the company can adopt is customization, According to Hildebrand et al. (2014), customers’ tastes and preferences have changed to a point where they have a high affinity for products that have been tailored to meet and surpass their expectations. Amazon can customize products and services by collecting users’ experience and desires and incorporating them to the products. Being an online retailer, the firm can achieve this proposal but customizing repackaging and rebranding, and it can be a breakthrough to the achievement of sustainable competitive advantage (Swaminathan, 2001). For example, most vehicle buyers like using the Amazon Vehicle search services and the company can benefit even more...

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