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Supply Chain Management

Pages:
2 page
Sources:
1
Solution:
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Subject:
BUSINESS, MKT, ECON
Language:
English (U.S.)
Date:
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INSTRUCTIONS:


I have (2) questions as below, each answer should be in 1 page. The answer should be in full details and includes clear examples. Please make sure that you do it 100% because I do not have enough due to the exam will be next week.


1- How do you interpret the behavior of a company shifting from a Pull-Strategy to Hybrid-Strategy, knowing that the company is an Original Branding Manufacturer (OBM) and a distributor at the same time. The company is operating in the leather production.

2- From your understanding of the Flexibility Concept in the supply chain management, explain the flexibility concept by linking it to the Push-Strategy, Pull-Strategy, and Hybrid-Strategy.

 

SOLUTION:

 

Supply Chain Management

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Institution/Affiliation

Question One:

Over the past decade, the economic development of most countries has targeted the exports of light manufacturing industries, most specifically leather production companies as the top priority. Tesfaye and Muchie (2016, p. 59) found out that the production systems in most leather companies are characterized by low productivity, considerable lead time, unreliable supply of raw material, a significant inventory. Therefore, to streamline the supply chain management, most of the companies opt for the hybrid-strategy as opposed to the old-dated pull-strategy.  The Coronado Leather, a company based in San Diego, California is one of the most Original Branding Manufacturers (OBM) to shift the supply chain from pull-strategy to hybrid-strategy. After the shift, the company started purchasing raw materials in large quantities so that to maximize the economies of scale. For that reason, the hybrid strategy enables a company to solve its production systems problems.

The implementation of hybrid-strategy enables the company to benefit by considerably reducing its extensive inventory and subsequent costs. This results in the company attaining greater flexibility in adapting to the significant shifts as a result of market forces. According to Tesfaye and Muchie (2016, p. 66), the hybrid strategy is widely useful in the present day competitive supply chain designs. By integrating the hybrid-strategy in the supply chain, the Coronado Leather can recognize the potential supply-chain risks resulting from robustness and fulfillment ability against outward inconsistency. However, the implementation of the strategy resulted in the company’s failure to minimize the effects of lead-time variability. The hybrid-strategy enables the company after the incorporate additional stock points which are helpful towards mitigating the risks and improving the robustness of the strategy while maximizing the cost of cost reduction on inventories.

Question Two:

            The linking together of the push-strategy, pull-strategy and the hybrid strategy enhances the flexibility concept in the supply chain management of a company. These strategies enable a company to integrate the supply chain organization with other functions as well as across the extended supply chain so that to enhance the flexibility levels. According to Tesfaye and Muchie (2016, p. 66), the integration of the supply chain with other functions of business functions is very crucial when a company ventures into a...

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