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Description
1.
Introduction 5 marks
2.
Research and discuss the company and the products and services it offers to
customers. Provide a picture of the company and its products or services. 20
marks
3.
From your research, apply a maximum of two (2) of the marketing concepts from
Session 1 to Session 7 to the marketing activities of the company and its
products or services. 60 marks
4.
Conclusion 5 marks
5.
Structure, grammar, language and referencing. 10 marks
Total
100 marks
For
part 3 of the report, select a maximum of two (2) topics from the following
list: Session Marketing Fundamental
Topics
1 Evolution 2 Marketing Concept 3 Consumer Buyer Behaviour 4 Product 5 Personal
Selling 6 Business to Business Behaviour 7 Key Account Management 8 Promotion
2.
The report should have an introduction, applications to the selection company
and its products or services, conclusion, references and appendices, as
appropriate. 3. Please include FULL name and Student ID number as in the
register on the report. 4. The report must be type-written with words in 1.5
line spacing, font-size 12, Times New Roman. This report must be submitted in
Microsoft Word format. 5. The report should not exceed 800 words (excluding
cover page, content page references and appendices). State the word count at
the end of the report.
You
are required to provide proper referencing in your assignment. Search internet
sources such as Wikipedia on the Harvard style of referencing. Internet sources
also require referencing.
Marketing Report on Company: Apple
Incorporation
Student’s
Name
Institutional
Affiliation
Course
Professor’s
Name
Date
Marketing Report on Company:
Apple Incorporation
A
Market report is important to an organization’s success; it creates and
analyzes the performance of certain marketing efforts or campaigns. Companies
use marketing reports to effectively communicate the marketing strategy, like
promotional strategies and their expected outcomes. Apple incorporation makes
use of market reports to analyze its promotional mix and product mix, pricing
strategy, and distribution strategy in its marketing and production decisions.
The paper, therefore, discusses how Apple Inc. uses market reports in their
promotion mix and product in market mix.
Company
Profile
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