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Before I
discuss the procedures for completing the final project, I want to emphasize
that the project is not market research; you are working with live companies. The process of working
with a real live product/service is an important skill and I want each team to
get a better feel for the process through analysis of problems.
Each
group will chose one of the two products/companies below. The group will
determine the goals and objectives of the company. Please review the company
website. If you need to contact the owners, please use email. DO NOT wait until
the last minute to complete this project. The owners may not have time to
respond to your question(s).
Company #1:
LivingLove Superfoods. They
provide Artisanal Quality All-in-One
Protein Superfood Powders.
Website: livnglovesuperfoods.com (http://livnglovesuperfoods.com/)
Dea Lisk: dealisk@yahoo.com
1. About the product: We have 3 different formulas that give you variations of organic
healthy proteins, fats, and greens. They can be mixed with different milks and
liquids, or be mixed with other vegetables and fruits in a smoothie.
2. This combination of organic hemp, pea proteins, organic brown rice
proteins in our vegan formulas, grass-fed whey+ plant proteins in our other
formulas. Combined with the superfoods maca, chlorella, hemp seeds and lucuma
and probiotics - have been researched to help people have a meal replacement,
get two servings of vegetables and probiotics, and give good clean
non-caffeinated energy!
3. What is Chlorella: used by millions of people all over the world as a protein source but
also as an immune booster, for heavy metal and radiation clearing, as a longevity
nutrient etc.
4. What is Maca: this root vegetable best grown in Peru? Has been used for centuries to
increase energy and brain power, and help with stress. Provided by sustainable
farms, that is verify that they are free from contaminants.
Your Task and Goals: Increase product and brand awareness and sales through internet and
other outlets. In addition, how could you educate prospective customers and
inspire health and well-being?
Objectives: Reach
more of our target customers, this could be students, athletes, busy people,
moms wanting to protect themselves and families, people wanting to eat healthy,
1. Increase content on website, what would you add?
2. Look at site--can you streamline site? How could you make it more
attractive?
3. Build video presence on web site, using YouTube channel
*****
Please review the website and if you need additional information from the
owner, contact through
email
*****
Company #2
TravelPerks Dream Vacations
•
Website: ar avelpul no.uuln (http://www.travelperks.com)
•
Contact: Gary Smith, gary@travelperks.com (mailto:gary@travelperks.com) ; 541-914-7753
Your Task
and Goals: Launching a sub-brand (service extension) focused on a profitable
niche within the travel business — River Cruising.
•
The sub-brand will be
RiverCruisePerks.com
•
Marketing Objectives: They are launching a separate website
"RiverCruisePerks.com" How would you modify the existing site to
leverage the new site, and how would you obtain high-ranking organic search
results on the new site for the subject of River Cruising. Once on the site
what recommendations to improve user experience and communicate the company's
value proposition would you suggest?
•
Bottom Line: How can this company capture a higher percentage of the
river cruise market, both locally and nationally. o Note:
RiverCruisePerks.com will be live within two weeks, so students will have
access to the new brand and our efforts to date.
Background Objectives:
Who is
their target market?
What is
the product/Service?
Identify
the problem... Potential threats? Untapped opportunities?
SWOT
Analysis of the company
What is
the company's current position in the marketplace?
Who is
the company's current competition?
How does
the company compare to their competition?
Are their
current marketing efforts targeting their ideal target markets?
What are some tactics you can use
to execute the strategies you are putting in place for these companies?
*****Keep in mind you will need
to address the 4135*****
Selecting
a company and writing a report; LivingLove Superfoods
Group
# and names of all group members
Instructor
Name
Class
Date
5.0 Did you
use a social media platform?
LivingLove
Superfoods was born out of the desire of Dea Lisk to curb the dangers
associated with the consumption of unhealthy foods. The consumption of
unnatural foods contributed to different general poor-health issues among the
American population. This situation resulted in the founder of LivingLove
Superfoods formulating superfood nutrition powders. The main competitors for
include Sunfood Superfoods, and Green Labs; for that reason, it competes in
different highly competitive natural superfoods. According to LivingLove, due
to aggressive competition levels, LivingLove Superfoods faces a limiting effect
on its operations. The increased levels of competition negatively influence
company sales and brand awareness; hence, the senior executives should
establish strong fundamentals for gaining competitive advantage. To reach more
targeted customers, the company will have to adopt the utilization of social
media that will aid in the process of maintaining company presence and building
a strong brand.
This marketing plan recommends that for LivingLove Superfoods to increase the product and brand awareness as a way of boosting sales revenue then it will have to run various marketing campaigns through the internet, for example by using social media platforms. The incorporation of social media channels such as YouTube in the marketing campaigns will offer LivingLove Superfoods with the chance to speak and hear from...
