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Final Project
BA 317: Final Project
Before I discuss the procedures for completing the final project, I want to emphasize that the project is not market research; you are working with live companies. The process of working with a real live product/service is an important skill and I want each team to get a better feel for the process through analysis of problems.
To achieve that validity, teams would have to devote more resources to the process than is possible in a 10-week course focused on higher-level marketing. As a result, we will take several shortcuts in the completion of this final project that may limit their generalizability, but which do not impinge on the integrity of the process.
Each group will chose one of the two products/companies below. The group will determine the goals and objectives of the company. Please review the company website. If you need to contact the owners, please use email. DO NOT wait until the last minute to complete this project. The owners may not have time to respond to your question(s).
Company #1:
LivingLove Superfoods. They provide Artisanal Quality All-in-One Protein Superfood Powders.
Website: livnglovesuperfoods.com (http://livnglovesuperfoods.com/)
Dea Lisk: dealisk@yahoo.com
1. About the product: We have 3 different formulas that give you variations of organic healthy proteins, fats, and greens. They can be mixed with different milks and liquids, or be mixed with other vegetables and fruits in a smoothie.
2. This combination of organic hemp, pea proteins, organic brown rice proteins in our vegan formulas, grass-fed whey+ plant proteins in our other formulas. Combined with the superfoods maca, chlorella, hemp seeds and lucuma and probiotics - have been researched to help people have a meal replacement, get two servings of vegetables and probiotics, and give good clean non-caffeinated energy!
3. What is Chlorella: used by millions of people all over the world as a protein source but also as an immune booster, for heavy metal and radiation clearing, as a longevity nutrient etc.
4. What is Maca: this root vegetable best grown in Peru? Has been used for centuries to increase energy and brain power, and help with stress. Provided by sustainable farms, that is verify that they are free from contaminants.
Final Deliverables
There are two final deliverables:
1. a short written report (5 to 7 pages) and
2. a team presentation (voice over PowerPoint presentation) of your recommendations.
Although both the report and the presentation will cover many of the same issues, they should be focused differently. The written report should present the full range of information gathered and strategic recommendations. In contrast, the team presentation should focus primarily on the final recommendations. Each of these assignments is described in more detail below.
As part of your recommendation, you could articulate how the identity would be developed (name, logo, slogan, visual identity, etc.) and communicate how the product would be launched, in particular how the new product fits with the core brand.
The report should also include any supporting materials you want to include in appendices (additional figures, tables, data, and stimuli from your research). The report should not exceed 7 pages in length (appendices do not count toward the 7-page limit).
The written report is graded on the following dimensions:
Quality of the background research in the inventory, depth of insight from the exploratory and descriptive, the strategic value of your recommendations, and overall persuasiveness (persuasiveness is a subjective evaluation of creativity and clarity).
Selecting a company and writing a report; LivingLove Superfoods
Group # and names of all group members
Instructor Name
Class
Date
5.0 Did you use a social media platform?
LivingLove Superfoods was born out of the desire of Dea Lisk to curb the dangers associated with the consumption of unhealthy foods. The consumption of unnatural foods contributed to different general poor-health issues among the American population. This situation resulted in the founder of LivingLove Superfoods formulating superfood nutrition powders. The main competitors for include Sunfood Superfoods, and Green Labs; for that reason, it competes in different highly competitive natural superfoods. According to LivingLove, due to aggressive competition levels, LivingLove Superfoods faces a limiting effect on its operations. The increased levels of competition negatively influence company sales and brand awareness; hence, the senior executives should establish strong fundamentals for gaining competitive advantage. To reach more targeted customers, the company will have to adopt the utilization of social media that will aid in the process of maintaining company presence and building a strong brand.
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