Discussion 2: The American Dream

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Discussion 2: The American Dream

I think advertising is becoming more and more critical, even with increased alternatives to creating knowledge about the existence of companies' products and services. The idea of marketing is to communicate with prospective buyers concerning the presence of a company and what problem it can solve for the people. One of the key reasons companies have to advertise now more than ever is due to increased product substitutes both from local and international market players. As a result, a company must communicate clearly to ensure people can differentiate between products offered by different sellers.

Additionally, marketing cannot become obsolete because consumers need some form of information to help them make purchase decisions. For example, the beauty industry is one sector that continues to experience high market rivalry; hence, buyers need advertising from such companies to help them decide what to acquire. Additionally, since the global economy is on the decline, advertising needs to gain momentum to help financially-constrained buyers make purchase decisions. Besides assisting buyers in deciding, marketing in the contemporary business...