BUSINESS REPORT

By

Course

Professor

University

City/State

Date

Business Report

Businesses all over the world have a tough task of maintaining competitiveness, mostly in the view of increased market rivalry. The belief that companies are solely meant for leaping profits through any means has dramatically changed. Considering that organizations have to give back to communities, comply with government regulations, meet the needs of shareholders, and, most importantly, develop a customer-centric business operation model, relooking at how business functions are implemented becomes unavoidable (Bibiano, Mayol, & Pastor (2007). For these reasons, different business functions: marketing, finance, operation, and human resource play a key role in positioning a firm in a highly competitive market space.

Marketing is the first of these critical functions, which, according to Worthington & Britton (2006, p. 33), is “an activity directed at satisfying human needs and wants through exchange processes..." Based on this definition, the fundamental idea of marketing activity is to meet needs by...