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Design
Thinking is a fairly new concept having been pre-
dominantly used by designers who developed specific principles methods and tools to direct their ge
neral design work. However, the concept is now widely used in business as a
key strategic tool. You are in a unique position of exploring this growing approach.
This assessment requires you
to critically review the application of one of the three DT Approaches
by an organization of your
choice. Such that it can be used as an exemplar to demonstrate the
innovative opportunities that DT
provides for businesses to address a variety of challenges and
opportunities.
Details
Using an organization of your choice
the 1000-word document should:
1. Provide
rationale for your choice of organization
2. Identify
and critically review the potential use of one of the following DT
Approaches by your
organization:
3I Model
Liedtka 4 Question Model
Service Design Thinking Model
3.
Outline and critique the key DT principles that are demonstrated
by the organization which are relevant to
your selected approach. approach.
4.Outline the potential business challenges faced by the organization which can be addressed/solve
d by the DT approach
you selected.
Using size 12-point font with 1.5-line
spacing format.
Must be fully and accurately referenced or they will not be graded. Students should aim for a 10 per cen
t to 15 per cent Turnitin similarity index with direct quotes properly referenced with quotation marks, so
urce and page number
1. Abstract (100 words)
2. Introduction (Rationale for
selecting the organization) (120 words)
3. Potential of use (ANY ONE DT
approaches). (220 Words)
4. Outlining and critiquing
the key DT principles. (300 Words)
5. Challenges that can soled using the
selected DT Approach (220)
6. Conclusion (100 words)
XBOX DESIGN THINKING PROPOSAL
by (Name)
The Name of the Class (Course)
Professor (Tutor)
The Name of the School (University)
The City and State where it is located
The Date
Abstract
This case study assesses how Xbox team can adopt
design thinking to solve human problems, strengthening end-user experience
through the creation of gadgets that are technologically feasible and viable. Implementation
of the 3I Model design thinking methodology will enable Xbox division to tackle
possible challenges of creativity issues, failure to satisfy gamers' needs, and
limited product knowledge through principles such as test, prototype, ideate,
define, and empathize. The adoption of the 3I Model will let designers at
Microsoft focus on the problem, develop ideological solutions, and provide
consumers with a suitable final product. Design-driven culture allows the Xbox
team to prioritize end-user needs through delivering real and measurable solutions
that solve potential challenges.
Xbox Design Thinking Proposal
Introduction
Microsoft’s Xbox design thinking utilizes strategy,
process, and tools to solve human problems, prioritizing user experience
through the creation of gaming consoles that are technologically feasible and
viable. Xbox division builds software that targets to satisfy tens of millions
of gaming enthusiasts; however, the constant change in consumer needs and
expectations, makes it a difficult task. Xbox design team finds it challenging
to please everyone; for this reason, it recognizes that design thinking will
let it make more users happier with its gaming consoles experience than ever
before. Adoption of the 3I Model design thinking approach will ensure that Xbox
team tackles possible challenges such as creativity issues, failure to meet end-user
needs, and limited product knowledge through its various principles, for
example, empathize, define, ideate, prototype, and test.
Potential of Use of the
3I Model
In 2001, IDEO developed the 3I Model to improve
organizational innovation. According to the 3I Model, design thinking entails a
series of notable moments during the development of a project (Marketing
Department). The 3I design thinking principle would be suitable for Xbox because
of its key elements, for example, inspiration, ideation, and implementation.
Inspiration
Inspiration will represent the
starting point of the 3I Model despite the framework having a non-linear path
across its design phase. Marketing Department posits that for an enterprise to
apply this model, it has to identify and commence from the problem through writing
a brief that will outline its objectives, possible limitations, initial set-up
processes, and how to compare and document progress. Therefore, under the inspiration
phase Xbox division will primarily collect project insights.
Ideation
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