Watch the video on youtube of John Koenig’s (2016) talk, he discusses the emotions and expressions of words and what makes words real. He further discussed that words get access to brains. Reflect on the language in your workplace and how it opens up access to brains. What is some commonly-used jargon that is common to your workplace that may not be known outside (for example the military’s use of hooyah, oorah and hooah) that gives “access to brains”? In what way do these words establish cultural norms in your workplace? How are they used to effectively communicate a message? Integrate your thoughts with the readings from this week.