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Walmart
Strategy and Abuse Crisis
Name
Institutional
Affiliation
Walmart Strategy
In
the contemporary business environment, firm owners are forced to adopt
strategies that gain them competitiveness. However, the intensified market
condition requires that companies have to earn a sustainable competitive edge
that aims at being the best in practice within a specific industry. Walmart is
among the largest multination retail companies in the world employing over 2.2
million people worldwide. To achieve this position, it has various strategies
that make it outstanding. First, Walmart uses the segmentation strategy to
pinpoint its customers. Through this approach, the firm can understand the
changing demand and purchasing behaviors by analyzing the demographic and
psychographic data; hence they can customize their products towards the
requirements of the customers. Secondly, the retail store uses the
“lead-on-price” approach in attracting more customers by appealing to low-end
and high-end clientele base (Ravi. 2015). To achieve this milestone, the
company focuses on the suppliers through the development and that fact that it
buys goods in bulk, it gains the advantages of the economies of scale.
Walmart
Abuse Crisis
Despite the massive progress, Walmart has several abuse crises between...