Walmart Strategy and Abuse Crisis

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Institutional Affiliation

Walmart Strategy

In the contemporary business environment, firm owners are forced to adopt strategies that gain them competitiveness. However, the intensified market condition requires that companies have to earn a sustainable competitive edge that aims at being the best in practice within a specific industry. Walmart is among the largest multination retail companies in the world employing over 2.2 million people worldwide. To achieve this position, it has various strategies that make it outstanding. First, Walmart uses the segmentation strategy to pinpoint its customers. Through this approach, the firm can understand the changing demand and purchasing behaviors by analyzing the demographic and psychographic data; hence they can customize their products towards the requirements of the customers. Secondly, the retail store uses the “lead-on-price” approach in attracting more customers by appealing to low-end and high-end clientele base (Ravi. 2015). To achieve this milestone, the company focuses on the suppliers through the development and that fact that it buys goods in bulk, it gains the advantages of the economies of scale.

Walmart Abuse Crisis

Despite the massive progress, Walmart has several abuse crises between...