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W3:
Creating An Annotated Bibliography in Proper APA Format
Discussion #3
Prior to attempting this week’s discussion read the information in
week 3's lesson. Students are to post their questions pertaining to
creating an annotated bibliography in proper APA format and answer their
classmate's questions pertaining to creating an annotated bibliography.
Students are to share with their classmates at least 2 helpful hints they feel
will assist others with creating an annotated bibliography in proper APA
format. Also, students are to post an example of a couple of annotated
bibliographies done in proper APA format.
W3: Creating an Annotated Bibliography in Proper APA Format
Discussion #3
Kritzinger, W. T., & Weidman, M. (2013). Search engine
optimization and pay-per-click marketing strategies. Journal of
Organizational Computing and Electronic Commerce, 23(3),
273-286,
The
article's author defines SEM as a form of digital marketing strategies trying
to promote SMEs by raising their website visibility in search engine results.
The author further argues that SMEs are budgeting substantial amounts of their
earnings for digital marketing expenditure and moistly in SEM and SEO. Much of
the digital marketing is dedicated to SMEs. Among all the types of digital
advertising, SEM is the leading type among small and medium enterprises (Kritzinger, & Weidman, 2013). Mainly SEM
employs the Strategy of PI in advertising digitally. SEM marketing strategy
assures once-off payment. The strategy ensures that websites are quickly
updated after changes are made since SEM websites are regularly visited. On the
flip side, firms users of SEO are always striving to maintain highly ranked
websites by adopting different techniques. In such instances, there are no
payments made to the search engines.
Aswani, R., Kar, A. K., Ilavarasan, P. V., & Dwivedi, Y.
K. (2018). Search engine marketing is not all gold: Insights from Twitter and
SEOClerks. International Journal of Information Management, 38(1),
107-116
The article investigates the interaction between the retail activities and marketing has resulted in success in small and medium enterprises (SMEs). According to the article authors, advanced information technology has facilitated buyer supplier relationships through digital marketing strategies. SEM's emergence has exited the business organization to strive their best to maintain a strong presence on the internet (Aswani et al., 2018). Businesspersons...
