1)    Describe the strategy, mission and/or vision of the organization, business unit, work group or department. 2)Who is the competition of the organization, business unit, work group or department? 3) Describe the demographics of the personnel within the organization, business unit, department or work group profile – see examples below. -       Roles or job duties within the organization -       Tenure with the organization, business unit, department or work group -       Age* -       Gender* -       Race or ethnicity* *This information can be provided in summary form (e.g., 25% of the personnel are male). Also, please refer to case studies in our course pack for examples of how this information is written or presented effectively. 4)Describe the key characteristics of the industry that this organization belongs to. Characteristics might include some of the examples below: a.     Size b.     Key players (e.g., buyers, suppliers, and competitors) c.     Business trends d.     Industry best practices e.     Industry maturity (e.g., startup versus established organization) and outlook f.      Other relevant data