Answer these Questions:1. Who does Virgin Mobile target as its customer, and what is its value proposition?2. How can we explain Virgin’s success in the UK mobile market between 1999 and 2005?3. How sustainable is Virgin’s competitive advantage? How might the company need to change its strategy to sustain success in the future?Conduct the Following Analysis (based on Virgin's situation at the beginning of the case):1. Conduct Porter’s Five Forces analysis (industry)(at the time it was launched by Branson)2. Identify VirginMobile UK's core competencies & competitive advantages3. Fill in a SWOT for VirginMobile UK with key findings from the above analyses4. Define the company’s vision, mission, goals, and objectives (based on information available in the case)5. Outline VirginMobile UK strategy using the five elements framework