INSTRUCTIONS:
In 2-3 paragraphs, explain how Veblen's idea helps us to understand the role of communication in the De Beers campaign? reading-Veblen link: https://www.gutenberg.org/files/833/833-h/833-h.htm#link2HCH0004 reading-creating culture link:https://www.theatlantic.com/magazine/archive/1982/02/have-you-ever-tried-to-sell-a-diamond/304575/ link:https://puregrowndiamonds.com/ Here's a link to one diamond manufacturer (note: this isn't an endorsement!) and the idea of manufactured diamonds and their marketing strategy to position their product as "Not DeBeers". There are several other manufacturers as well if you look around the web a bit. In looking around, it seems that DeBeers is also looking at getting into the above-ground manufacturing to supplement their mining efforts under the Lightbox Jewelry brand name ( http://www.debeersgroup.com/en/news/company-news/company-news/de-beers-group-to-launch-new-fashion-jewelry-brand-with-laborato.html )