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Unit
VIII Project: Communication Strategies
Student
Name
Institution
Course
Name/Number
Instructor
Due
Date
Unit
VIII Project
Introduction
One
product that I use on daily businesses is a phone, specifically an iPhone.
iPhone is a product produces, marketed, and retailed by Apple Inc. located in
Cupertino, California, in the United States. iPhone is one of the most famous
and widely used phone brands in the world right now and continues to gain
popularity due to design flexibility and end-user quality.
Question
1
a)
Common delivery methods for
communication ideas
Selecting
the best method of sharing ideas is a significant step towards establishing a
great communication mechanism between a speaker and the recipient of such
information. There exist different types of communicating ideas, but the most
typical ones are manuscript, memorized, impromptu, as well as the
extemporaneous approaches. Contrary to speaking that may occur between two
friends, official communication is more structured; however, it still heavily relays
on the communicator's use of facial and non-verbal aspects (Johnston &
Marshall, 2016).
First,
impromptu speaking entails delivering information to a target population
without prior arrangement or preparing concerning the subject matter. This
communication method has a couple of downsides, mainly regarding the
preparedness of a speaker and the perception of a listener. For example, the
communicator may not have sufficient information regarding the subject matters,
hence getting stranded and giving listeners irrelevant information (Johnston
& Marshall, 2016).
Second is the
extemporaneous speaking entails a well-organized strategy of interacting with
an audience using brief prepared notes. One main feature of this approach is
that it does not use an entire manuscript. The key advantage is that using
short summaries enables listeners to follow and ask questions regarding the
subject matter.
The
third is the manuscript methods of sharing communication ideas, where a speak
follows word-to-word of a prepared speech. Under this type, communities may be
delivering information on behalf of their senior and want to keep as original
as intended by the senor.
Finally, a memorized
style is where a speaker reads all the content of a communication idea and just
narrates it to the target population without necessary reading from a script.
b)
Tips for speakers addressing the
media
Before
a speaker addresses the media, they should research and create a strong
understanding of the subject matter. One key part of the research will entail
understanding the type of audience who will listen to the message and its
implications on a person or company image. After getting well-averse with the
subject matter, it is also necessary that the speaker appears neatly addressed.
If it is an official matter, they should also dress appropriately before
appealing in front of the media.
Related Topics:
Use Of Communication Strategies In Organisations
Building Sales Communication Strategies
Integrated Marketing Communication Strategies
