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The Process of Innovation JC Penney

Pages:
3 page
Sources:
5
Solution:
Solution Available NOW
Subject:
BUSINESS & MANAGEMENT
Language:
English (U.S.)
Date:
Total cost:
$ 10

INSTRUCTIONS:

Conduct a google search for companies that have either closed or are in distress. Write a 2.5 page assessment of the company to the CEO and Board of Directors. The goal of the paper is to write an argumentative essay convincing the leaders to keep the company open.

1.    Name the company and identify the industry.

2.    Provide some background about the company.

3.    What are the major issues?

4.    What innovative strategy do you recommend to keep the company viable?  Why should leaders believe your innovative strategy will work?

5.     Discuss the relationship between the innovative process and assisting the organization to gain a competitive advantage.

·         This is a 2.5 page synopsis. 

·         It should be written as a paper in APA format. 

·         Your paper should flow.  It should not be written with the numbered bullets points that were outlined in the recommended questions above. However, use those questions to help guide your thoughts.

·         This will be presented by the CEO to the Board of Directors

·         Make sure you do not have grammatical errors.

·         You can use references, but make sure they are APA formatted.

·         Do not copy and paste information.

SOLUTION:

The Process of Innovation: J.C. Penney Company

 

Student’s Name

Institution

Course Name/Number

Instructor

Due Date

The Process of Innovation: J.C. Penney Company

J.C. Penney is an end-user business entity operating in the retail industry. James Cash initiated the business establishment in 1902 and headquartered it in Kemmerer, Wyoming, America (JC Penney, 2021). The company deals in various customer products, including shoes, clothing, cosmetic products, jewellery, and electronics. Since inception, it has remained the giant in the retail industry, being among the states' most prominent retailer of home, apparel, beauty merchandize and jewellery with a growing portfolio of pirate and national brand. The firm has proudly served customers at more than 650 stores in Puerto Rico and the United States. The company employs above 50,000 employees across the globe and has served the retail industry for more than 119 years, playing a significant role in the community it serves.

Although JC Penney was one of the biggest department stores in the United States of America, experience...

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