INSTRUCTIONS:
Your task for this week is to identify a company or organization that you believe has been wildly successful or a wicked failure at understanding the power of social currency.Write a 2-3 paragraph post where you identify the company, describe their campaign(s), and explain why you believe it was (or was not) successful. We'll all be especially excited if:1. You track down some visual examples of the campaign to share in your post.2. You do not use examples from the course readings. (It is awkward if you do that - it shows you did not do the reading for the week).Refer to the course readings from this week to support your claim. As part of your post, it is your turn to start putting these ideas into practice. Propose one compelling headline (campaign tag/hashtag/concept) you believe the organization should add into its social media campaign. Describe where the headline should be used (which platform) and why you believe it will be successful.Here are the reading links:https://www.adweek.com/digital/erich-joachimsthale...