The Importance of Ready to Wear

Customers are some of the essential factors in any business enterprise. The growth of a business established is determined by its marketing department's ability to attract and retain customers. The company's marketing units can only understand what customers need by applying marketing fundamentals. Customers are interested and remain loyal to an organization that delivers precisely what they want in commensuration to the value of money spent. Anything offered below the consumers' expectations is considered a total turn-off.

Initially, Gucci was doing marvelous in the industry until they sidelined the power fundamentals of marketing. Thus they started to provide their customers with the available goods in the market rather than following their tastes and preferences.  Most of Gucci's clients had ready-to-wear as their priority product line in the company. However, the organization's management and sales and marketing personal considered it small; hence they overlooked it. Upon realizing that the company is no longer proving ready to wear, which is their primary commodity, they hope to shift to the firm's competitors to get that essential item missing in Gucci. Ultimately, the organization experienced a decline...