The Eminem ad for Chrysler that ran during the Super Bowl in February 2011 was rated as one of the best ads for the game. In May 2011, Audi ran an ad at a German auto show that had the “feel” of the Eminem Chrysler “Lose Yourself ” ad. Subsequently, the German auto show ad made its way onto the Internet. The German ad caught the attention of Eminem and 8 Mile, Eminem’s publishing company. They notified Audi that the ad constituted unauthorized use of their intellectual property. The Eminem ad for Chrysler that ran during the Super Bowl in February 2011 was rated as one of the best ads for the game. In May 2011, Audi ran an ad at a German auto show that had the “feel” of the Eminem Chrysler “Lose Yourself ” ad. Subsequently, the German auto show ad made its way onto the Internet. https://www.youtube.com/watch?v=K8Hu0vppCEA https://www.youtube.com/watch?v=xqzsIZ6Qth0