- Page One: what did you learn from the book "The Conscious Marketer" (5 points) - Page Two: pick a brand and analyze its product line based on the principles of the book (5 points) - Page Three: for that same brand, analysis its branding based on the principles of the book (5 points) - Page Four: what recommendations, suggestions, and/or ideas do you have for that same brand and its products that would better utilize the principles of the book (5 points)