Consider yourself a Strategic Management consultant who was selected by the CEO for your subject matter expertise. You know the first thing to do is conduct a SWOT analysis. You will have to find out as much as you can about the organization (UBER Technologies), and compare it to others like it in the industry. Conduct a SWOT analysis for what you have discovered up to now. For example, it's up to you to identify SWOT in the organization based on the research conducted on that organization compared with others. Provide one to two paragraphs on the trends in the company’s industry, and explain how these trends might impact a company’s strategy. Provide one paragraph on the company’s strategic intent. Explain in one paragraph the company’s financial objectives and if they have achieved these objectives successfully. The paper should be written in APA format with a minimum of 7 references.