Sustainability Responsibility of Apple Inc.

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Abstract

Corporate social responsibility (CSR) is well-defined as an initiative established by a corporation so that to enhance the capacity to assess and assume the responsibility of the environmental effects of a company as a way of guaranteeing social well-being. The significance of this study is to analyze CSR as a tool of communication concerning the sustainability strategy of a corporation under the Global Reporting Initiative (GRI) thus explaining the standard business practices of a company. CSR communicates the sustainability strategy of Apple Inc. by setting operation standards and how the fundamental human rights of various workers can be protected. Through GRI reporting it becomes possible for Apple Inc. to depict the initiatives adopted towards reducing the exploitation of workers and promotion of environmental protection through the adoption of international labor standards as well as conservation policies (Apple, 2014). Besides, through GRI reporting it also reveals the mechanism initiated by Apple Inc. towards pushing the boundaries towards corporate behaviors that are acceptable in the bid of ensuring sustainability.